Vario Editorial Design
Brand communication + Storytelling, Campaign Creation + Production, Communication Offline
Fendt is the German market leader for tractors and one of the world’s most trusted brands for agricultural machines. When they asked us for a fresh, overarching and lasting B2B-concept for their medium-sized Vario models, we were ready from the get-go: we created a celebration for farmers, agricultural workers and the work they do. Encompassing brochures, mailings, large-scale advertising as well as online content, this campaign impresses with its engaging imagery and clever wording.