Brand communication + Storytelling, Campaign Creation + Production, Communication Offline, Content Design + Production
Breaking complex matter into understandable and appealing information was key while developing the AEG frost protection print campaign. The challenge? These frost protection products are hidden in our streets, garages and staircases and are basically invisible to the eye. The goal: communicating what they are for, how they work and the great innovation behind the products. How? By explaining the helpful effects they have on our everyday life. Just like their state-of-the-art products, we designed a fresh and contemporary look while staying inside the corporate design guidelines. After analyzing the target B2B audience, we optimized words and content structure to ensure successful engagement.